What Does a Letter Cost? Prices and Cost Factors

AutoLetter operates with a pure pay-per-letter model. This means you only pay for letters that are actually sent. There is no monthly base fee, no setup costs, and no minimum order. The price per letter depends on four factors that you set when creating the campaign.

The Four Cost Factors

1. Page Count

The number of pages is the most important price factor. AutoLetter supports letters with 1 to 16 pages. More pages mean higher printing and postage costs.

• A single-page letter is the most affordable option.
• With each additional page, the price increases.
• The maximum page count is 16 pages per letter.

2. Color Mode

You can have your letters printed either in color or in black-and-white (B&W).

• Black-and-white is the more cost-effective option and works well for text letters, invoice inserts, or simple cover letters.
• Color printing costs more but is worthwhile for marketing letters with images, logos, or colored design elements.

3. Print Mode

AutoLetter offers two print modes:

• Simplex -- Single-sided printing. Each page is printed on only one side of the sheet.
• Duplex -- Double-sided printing. Two pages are printed on one sheet (front and back). Duplex can be more cost-effective for multi-page letters since fewer sheets are needed.

4. Delivery Region

The delivery price varies depending on the destination country:

• Germany (domestic) -- Lower postage costs for national delivery. Marked green in the dashboard.
• International (EU and worldwide) -- Higher postage for international delivery. Marked blue in the dashboard.

Price Preview in the Campaign Wizard

When you create a campaign, AutoLetter shows you a price preview in the campaign wizard. There you see the estimated price per letter based on your selected settings (page count, color, print mode, delivery region). This way, you know exactly what the campaign will cost before you start.

The price preview clearly distinguishes between:

• German letters (marked green)
• International letters (marked blue)

Controlling Your Budget

AutoLetter provides you with options to keep your spending under control:

• Daily budget -- Set how much may be spent per day maximum. Once the limit is reached, delivery automatically pauses until the next day.
• Total budget -- Define a maximum budget for the entire campaign. Once the limit is reached, the campaign is automatically stopped.

Summary

You never pay for letters that were not sent. Billing is monthly and exclusively for letters that were actually printed and dispatched.