Print Settings: Color, Duplex, and Cover Letters - Campaigns

Print Settings: Color, Duplex, and Cover Letters - Campaigns | AutoLetter Help Center

In the third step of the campaign wizard, you configure the print settings for your letters. These settings affect both the quality and the cost of your campaign.

You can choose whether your letters should be printed in color or black & white.

Higher visual quality
Ideal for letters with product images, logos, or colorful design elements
Higher cost per letter
Recommended for: Marketing letters, welcome letters, premium campaigns

More cost-effective option
Suitable for text-heavy letters without images
Professional appearance despite reduced color
Recommended for: Informational letters, invoice accompaniments, simple offers

If your letter template contains a color logo or product images, choose color printing to achieve the desired effect. For pure text letters, black & white is perfectly sufficient and saves costs.

This setting determines whether your letter is printed on both sides or one side only.

Front and back are printed
More space for content on less paper
More professional impression for multi-page content
Useful when your template spans more than one page

Only the front is printed
Cleaner look for short messages
Suitable for one-page letters or flyers
Slightly lower costs

For single-page letter templates, there's no difference between duplex and simplex since no back side is needed. The setting only becomes relevant when your template spans more than one page.

Optionally, you can add a cover letter to your mailings. This is inserted as an additional page before the main letter.

When is a cover letter useful?

When the main letter is a coupon, flyer, or product insert
To add a personal greeting
To include legal notices or contact information

Note: A cover letter increases the page count and can therefore affect the cost per letter.

Once you've configured your print settings, the campaign wizard shows you a price preview. It distinguishes between:

Destination	Description
Germany (DE)	Standard postage for domestic shipping
EU	Higher postage for shipping to EU countries

The price preview takes all selected options into account -- color/BW, duplex/simplex, and cover letter -- and shows you the price per letter. This helps you better estimate your campaign's total costs.

Your print settings directly affect costs and therefore the number of letters you can send with your budget:

Setting	Cost Impact
Color instead of BW	More expensive
Duplex instead of simplex	Slightly more expensive (for multi-page letters)
With cover letter	More expensive (additional page)

Changes to print settings after the campaign has launched are not possible. Choose your settings carefully before starting the campaign.

Use the price preview in the wizard to try different combinations and find the best balance between quality and cost for your campaign.